Using Big Data in Product Design
In a Southeast Asian nation where 3 main ethnics are Malay, Chinese and Indian, one cable television operator designed ethnic viewing package based solely on demographic: Malay package for Malay families, Chinese package for Chinese families, and Indian package for Indian families. This was considered safe and avoided selling inappropriate or sensitive content to the wrong target audiences.
Big Data at Caesars Entertainment
Caesars (formerly Harrah’s) Entertainment has long been a leader in the use of analytics, particularly in the area of customer loyalty, marketing, and service. Today, Caesars is augmenting these traditional analytics capabilities with some big data technologies and skills. The primary objective of exploring and implementing big data tools is to respond in real time for customer marketing and service.