Google Uses Big Data to Provide Critical Information for Prompt Disease Control
Back in 2009, a new flu virus - H1N1 was discovered, and it spread quickly. In the United States, the Centers for Disease Control and Prevention (CDCP) requested doctors inform CDCP of new flu cases so that CDCP can take action to contain its spread.
Big Data at United Healthcare
United Healthcare, like many large organizations pursuing big data, has been focused on structured data analysis for many years, and even advertises its analytical capabilities to consumers (“Health in Numbers”). Now, however, it is focusing its analytical attention on unstructured data - in particular, the data on customer attitudes that is sitting in recorded voice files from customer calls to call centers.
Advanced data analytics key to increasing pharmaceutical sales
For nearly 50 years, CCM Pharmaceuticals or CCM has had a remarkable corporate presence in Malaysia to provide sustainable solutions based on innovative sciences to the healthcare, agricultural and manufacturing sectors. To sustain its growth in the next 50 years, this company has turned to Big Data Analytics (BDA) to enhance its sales performance in order to boost market penetration within Malaysia, regionally and beyond.
Not really a case study, but it is surely a case for study